Mang Inasal history and Owner Success Story – Background and Vision

Are you curious how a 250 square metre restaurant became the Philippines’ biggest fast-food chain from street food? Do you want to know how a kicked person from university became the youngest billionaire?

We can answer all of your queries in this article. After reading it, you will return with a new thought and passion.

History of Mang Inasal

Mang Inasal comes from the word “Mang,” which means “Mr.” in English, and “Inasal,” which is derived from “Inhaw.” They called it Mr. Barbecue. Edger Sia II was the founder of Mang Inasal. He was an “INJAP,” which means half Chinese and half Japanese.  On December 12, 2003, at 26, he decided to take a big risk instead of pursuing a degree in architecture.

After consulting with a business advisor and receiving his family’s support, he opened a 250-square-meter branch in a 3-year-old unoccupied space in Robinson’s Mall parking lot in Iloilo City. The owner of Mang inasal knew that the Filipino barbecue quick-service restaurant still had growth potential. He understood how to win the hearts of Filipinos, so he started Mang Inasal with traditional Filipino cuisine, a dine-in concept, and unlimited rice and soup.

If you want to try making a dish that’s close to Mang Inasal’s heart, check out our Mang Inasal Pork BBQ recipe. It brings the flavors of Mang Inasal straight to your kitchen, allowing you to enjoy this popular Filipino dish at home.

The primary reason for Mang Inasal’s success was its wide range of Filipino comfort food, including chicken Inasal with its distinct taste that Filipinos love. He began serving Filipinos Chicken Inasal, Pork BBQ, and unlimited rice and soup. They received numerous awards for their outstanding quick-service restaurant in 2008, 2010, and 2015, and they have continued to win awards in subsequent years.

Today, Mang Inasal is a leading brand in the Philippines, known for its strong portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and many other items. Variations are regularly developed on the menu to meet customer demands.

If you want to see the complete menu with updated prices then go to Mang inasal Menu to see all the details.

Mang Inasal Milestones

• Mang Inasal started his first branch in 2003 at Robinson’s Mall Carpark in Iloilo City.
• Only 2 years later Mang Inasal hit 30 stores. It started its franchising business in Vismin and Minadao where Inasal is most popular.
• In 2009, only six years later Mang Inasal opened 100 stores in Kalibo Aklan. Then Mang Inasal drew the attention of Jubilee Foods Corporation Philippines’ largest food service company.  
• By watching the growth of Mang Inasal in 2010 JFC (Jubilee Foods Corporation) acquired 70% of Mang Inasal restaurants for ₱3 Billion. 
• In 2016 JFC got the remaining 30% shares of Mang Inasal for ₱2 billion and was 100% owned by Jubilee Foods Corporation. 
• In 2018, Mang Inasal opened 500 outlets in his homeland Illio City. In 2023 Mang Inasal celebrated his 20th anniversary.
• Now there are 570+ branches in the Philippines of which there are 96% franchises. There 10,000 employees work at Mang Inasal to serve fillipinos.

MICC Success

In March 2022, MICC (Mang Inasal Creators’ Circle) was created. The main purpose of its establishment was to create a digital presence which works. With only 30 members who love Mang Inasal collaborated with brand ambassadors and started digital campaigns to promote Mang Inasal. The result of these campaigns was very fruitful, only one year later these 30 members expanded from 30 to 160 members and created different types of content creators like the Gen Zs and TikTokerists. 

To promote Mang Inasal content creators they use the #ILoveMangInasal hashtag. On social media, like TikTok, they have 315 million+ views and have over 128,000 posts now. They have over 139.8k followers on TikTok. The MICC partnered with the biggest content creators in the region including Simon Javier of Metro Manila; Mommy Hieds and Gorgeous George of North Luzon; Mommy Diaries PH of South Luzon; Mortejo Twins and Zamboanga Guide of Visayas and Mindanao. 

The Department of Trade and Industry (DTI) and the Philippine Franchise Association (PFA) awarded Mang Inasal as a Hall of Fame Awardee for Outstanding Filipino Franchising in the Food and Large-Scale Category.

Celebration

Mang Inasal Public Relations Manager Ed Timbungco said “We appreciate how MICC has added a new spark to how we tell our brand story,” 

Rodillo said “MICC is one of our biggest achievements in 2023 because we have connected with different communities of customers through our content partners nationwide,”

MICC was recently awarded the Black Dragon recognition under the Best Brand Building/Awareness Campaign category at the prestigious 2023 Dragons of Asia.

Mang Inasal organized meet-ups nationwide through Zoom to celebrate success and award their best performance members. MICC has a large participation in the success of Mang Inasal. The MICC thinks to start a partnership with innovative content creators on different social platforms it can increase its presence from some places to all Philippines.

Now every person can order Mang Inasal items through social media platforms. Through social media platforms, they offer different deals, discounts and many other promotions to engage the community.  With the help of Mang Inasal’s success, Sia makes it to the Forbes List of 40 Richest Filipinos. 

Reasons behind success

Why Jollibee buy Mang Inasal?

In 2016 Tony Tan Caktiong decided to buy Mang Inasal by watching his successful history. There were many reasons why Jubilee bought Mang Inasal, including the following:

Do you know Edger Sia?

Edger Sia is known as a prominent businessman and entrepreneur who founded Injab Investment Holdings. Inc. company that owns the Mang Inasal. He was born on 9 January 1977. His parents were half Chinese and half Japanese. He wanted to become an architect but he was kicked out due to bad performance this can eager Sia to open a fast-food restaurant.

Career

Edger Sia started his entrepreneurial journey with a small bakery and other small businesses then he started a fast food restaurant Mang Inasal in 2003. The mission and vision of Edger Sia behind the restaurant can give exceptional growth and in 2010, he sold 70% shares of Mang Inasal to JFC (Jobillee Foods Corporation) and became the youngest Philippine billionaire. 

Then he started a real estate business under Injap Land Corporation, which later became known as DoubleDragon Corporation. In 2014, DoubleDragon became a public company and went on to develop hundreds of malls and commercial buildings.

Mang Inasal also regularly offers various job opportunities. If you’re interested and have the passion to join the Mang Inasal family, you can visit our detailed guide on how to join Mang Inasal, which covers everything from the application process to the interview.

Awards

Edger Sia received numerous awards in different fields. He was honoured with the Entrepreneur of the Year award, and he was honoured with Business Leader of the Year and also got several industry-specific awards in food, retail and property development.

Mang Inasal Awards 2022 – 2025

Why Did Edger Sia Sell Mang Inasal?

There are no clear-cut reasons why Edger Sia sold Mang Inasal but there are some possibilities which have been thought of by different journalists:

If you to get a franchise from Mang Inasal then read my article Mang Inasal Franchising to get information about cost & investment, contract and ROI, application process, eligibility requirements and all other details.

Conclusion

In short, there were several difficulties faced by Edger Sia behind the success of Mang Inasal. This was not an overnight success. He spent 20 years of his life taking Mang Inasal at this stage. So, we get inspiration from the life of Mang Inasal’s founder.

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